Music Producer

Sasha is a multimedia producer and founder of AREA ILLUSIONS, an international team of multimedia artists, creators, performers, designers, engineers and producers, officially formed in 1999. While mainly a music producer and artist developer, he has experienced and mastered various branches of the multimedia industry such as sound production and design (location sound, live stage mixing and studio), video and film production and postproduction including camera operation and video editing, film scoring, theater, web design, graphic design and computer technologies and their various uses. Yet songwriting, music composition, performance and production have been his forte and passion since early childhood.

He has worked for most major and other television networks and production companies in the United States and Mexico (CBS, ABC, NBC, MTV, FOX, KCAL9, HGTV, Etv, Nickelodeon, SiTV and Televisa to name a few), many production studios in the USA, Mexico and Europe, and worked with or for people like Stephen J. Cannell, Paul Sorvino, Jeff Valdez, Arnold Shapiro, Jan Jones, Lupe Ontiveros, Claudia Christian, America Ferrera, Pablo Francisco, Susie Coelho, Mark Harris, Cesar Costa, Luis de Llano, Pepe Aguilar, Kareem Abdul Jabbar Jr., Diamond Dallas Page, Luis Guzman, Idalis de Leon, Shaquille O’Neal, Sugar Ray Leonard, Snoop Dogg, B-Real, Method Man, Krayzie Bone, Eric V, Pitbull, Ying Yang Twins, Baby Bash, Daddy Yankee, David Lee Roth, Raul Midon, Volumen Cero, Jake Shimabukuro, Romeo and DJ (The Goodfellas), NB Ridaz, Paula Abdul, Marco Antonio Solis, John Legend and others.

Publications and multimedia releases that he was part of include motion pictures, documentaries, videos, TV shows, commercials, infomercials, music videos, movie trailers, flyers, brochures, posters, business cards, post cards, web sites, soundtracks and music albums. Here is a partial list of these:

He was born in the year 1972 in Zagreb, Yugoslavia (now Croatia) and grew up on the island Krk (Croatia), in Zagreb (Croatia) and Banjaluka (Bosnia and Herzegovina). In 1985 he moved to Mexico City where he studied and worked until 1990 when he returned to Yugoslavia to do the obligatory one year military service in the Yugoslavian army just to realize that civil war was about to begin. Later in 1991 he finished a radio and telecommunications specialization in Mexico and returned to Belgrade (Yugoslavia) to perform, tour and release an album with his rock band ZEED in 1992. He finally relocated to Los Angeles (California, USA) in late 1993 to study sound and music production at the Trebas Institute of Recording Arts and Sciences and stayed there indefinitely to reside and work.

Sasha Panich contact information:

Glendale, CA, USA

telephone: 818.5000.339

email: sasha@areaillusions.com

web site: www.areaillusions.com